Hooked
By:Nir Eyal
Published on 2014-11-04 by Penguin
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
This Book was ranked at 31 by Google Books for keyword mavericks at work why the most original minds in business win.
Book ID of Hooked's Books is dsz5AwAAQBAJ, Book which was written byNir Eyalhave ETAG "npk4N/P5bhw"
Book which was published by Penguin since 2014-11-04 have ISBNs, ISBN 13 Code is 9780698190665 and ISBN 10 Code is 0698190661
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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 5 Raters and have average rate at "4.5"
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