The Big Moo
By:The Group of 33
Published on 2005-10-20 by Penguin
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
This Book was ranked at 21 by Google Books for keyword mavericks at work why the most original minds in business win.
Book ID of The Big Moo's Books is 8awkqcL91uMC, Book which was written byThe Group of 33have ETAG "2WFCEtM/hmg"
Book which was published by Penguin since 2005-10-20 have ISBNs, ISBN 13 Code is 9781101216262 and ISBN 10 Code is 1101216263
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 5 Raters and have average rate at "3.5"
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Book was written in en
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