The Responsibility Revolution
By:Jeffrey Hollender,Bill Breen
Published on 2010-01-21 by John Wiley & Sons
How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be |less bad| and embrace an ethos to be |all good| From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering |good company,| comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results. Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them. The Responsibility Revolution presents fresh ideas and actionable strategies to commit your company to a genuine socially and environmentally responsible business and culture, one that not only competes but wins on values. Points the way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent business Shows how to build a socially and environmentally responsible yet genuinely good company and an authentic brand Drawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the |good company|' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and Etsy The Responsibility Revolution equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now demand that companies contribute to the greater good.
This Book was ranked at 16 by Google Books for keyword mavericks at work why the most original minds in business win.
Book ID of The Responsibility Revolution's Books is SMqF2zTuKjcC, Book which was written byJeffrey Hollender,Bill Breenhave ETAG "SMmBwa8HToM"
Book which was published by John Wiley & Sons since 2010-01-21 have ISBNs, ISBN 13 Code is 9780470590393 and ISBN 10 Code is 0470590394
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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
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