Car Guys vs. Bean Counters
By:Bob Lutz
Published on 2011-06-09 by Penguin
A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the |waste| and |personality worship| of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace. From the Hardcover edition.
This Book was ranked at 6 by Google Books for keyword mavericks at work why the most original minds in business win.
Book ID of Car Guys vs. Bean Counters's Books is R5KrcnsY-XIC, Book which was written byBob Lutzhave ETAG "YeqGsBoipJg"
Book which was published by Penguin since 2011-06-09 have ISBNs, ISBN 13 Code is 9781101516027 and ISBN 10 Code is 110151602X
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