Guts

Guts
By:Robert A. Lutz
Published on 2003-09-26 by Wiley

|Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read.| —Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.

This Book was ranked at 11 by Google Books for keyword mavericks at work why the most original minds in business win.

Book ID of Guts's Books is 98euNAEACAAJ, Book which was written byRobert A. Lutzhave ETAG "UsMGzCibhT4"

Book which was published by Wiley since 2003-09-26 have ISBNs, ISBN 13 Code is 9780471463221 and ISBN 10 Code is 0471463221

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