What Customers Crave
By:Nicholas J. Webb
Published on 2016-10-13 by AMACOM Div American Mgmt Assn
Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Mashable Best New Marketing Books to Read in 2017 The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about Use listening posts and Contact Point Innovation to refine customer types Engineer experiences for each micromarket that are not only exceptional, but insanely relevant Connect across the five most important touchpoints Co-create with your customers And much more When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again...and bring their friends.
This Book was ranked at 17 by Google Books for keyword mavericks at work why the most original minds in business win.
Book ID of What Customers Crave's Books is xgDoDAAAQBAJ, Book which was written byNicholas J. Webbhave ETAG "68y6WPyNzxQ"
Book which was published by AMACOM Div American Mgmt Assn since 2016-10-13 have ISBNs, ISBN 13 Code is 9780814437827 and ISBN 10 Code is 0814437826
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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
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